Friday, April 10, 2009

Flea By The Sea Changes Name

I just got word that the organizers of Flea By The Sea have changed the name to Festival By The Sea and will be launching their new website soon.

According to David Nachtweih, who is handling some of the public relations duties for the project, the name change is meant to highlight the various activities that will be associated into the project.

Although the flea market will still be the focus point of Festival By The Sea, the organizers did not want it to overshadow the carnival-like they are shooting for.

In addition to the name change, Festival By The Sea is slated to have extended operating days including the addition of Thursday and Monday to the flea market days. The original plan was to be open on Friday/Saturday/Sunday, but apparently organizers feel that they can accommodate two additional selling days. What I do find as a good selling point to vendors is that Monday and Thursday will carry a more reasonable daily rental rate.

With exactly 3 weeks to go before opening day at Festival By The Sea, I hope the organizers have a spectacular marketing plan to go along with that $500K advertising budget.

Hopefully the new website Festival By The Sea, which is supposed to reveal the layout and enable vendors to reserve a booth online, will go live sooner than later.

We'll wait and see.

-FMN

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